Bike Week’s photo mash-up “Cyclize Your City”

The Department of Transport announced photo mash-up competition  this year’s Bike Week, details are as follows:

Press release 21 April 2010

Minister Cuffe announces Cyclize Your City
Bike Week’s photo mash-up bringing a new vision of cycling to Ireland

Mr Ciaran Cuffe T.D., Minister of State at the Department of Transport, today announced details of Cyclize Your City, Bike Week’s photo mash-up competition which aims to demonstrate a new vision of a cycling culture in Ireland. National Bike Week 2010 takes place nationwide in the period 13 – 20 June this year.

From today, cycling enthusiasts, graphic designers, photographers – in fact everyone – will be able to log on to www.cyclizeyourcity.ie and present their own vision of our streets as cycle friendly zones. Using either stock photographs, which are available on-line, or their own photographs, participants will be asked to “photoshop” them to reflect how they could look as cycling replaces the car as our most popular form of transport. Participants will be only limited by their imaginations and, of course, good taste!

The competition closes on 1 June and the winner will receive a prize of €1,000. In addition, the best entrants will see their work go on display around Dublin for three weeks after Bike Week on a variety of billboards. It is also expected that an exhibition of the best entries will travel around the country in various venues to be announced. Images produced will also be available to view on-line at www.cyclizeyourcity.ie and through www.bikeweek.ie.

“Bike Week”, said Minister Cuffe, “was a real success last year – but this year, it is going to be even bigger and more diverse. We are making a concerted effort to broaden the appeal of Bike Week and the numbers of people who can participate in some way. The Cyclize Your City competition is one of the more innovative ways of spreading the word that cycling is the transport mode of the future.”

The winner of the Cyclize Your City competition will be announced at an awards ceremony in Gallery Number One during Bike Week as part of a full programme of events that will be announced over the coming weeks. The events currently include:

Sunday 13 June The Wicklow 200 Cycle Challenge
Wednesday 16 June National COW Day (Cycle on Wednesdays)
Friday 18 June Bike to Work Day
Saturday 19 June An Post’s Tour de Burren
Sunday 20 June Family focused closing event in the Phoenix Park.

Details of Bike Week’s Cyclize Your City competition can be accessed through www.bikeweek.ie or directly at www.cyclizeyourcity.ie.

ENDS

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