Feedback wanted on revamp and renewed push

We recently had the surreal news that Ireland will be spending Dutch-levels of funding on walking and cycling infrastructure, we are doing a mini-review of, the national campaign for cycling for all ages and abilities in Ireland.

With the huge amount of extra funding coming on stream, we’ll need politicians who understand what’s needed in terms of not just design of cycle paths but also things which are over looked (ie filtered permeability) and higher level thinking (ie traffic circulation plans) and the legal changes needed (which we’ve asked about separately).

Without changing the core elements or asks on, the main motivation is:

  • Pushing Government to implement
  • Getting more politicians on board and signed up to

The ideas so-far include:

  • A focus on replacements for cllrs who were elected to the Dail or Seanad
  • Convince people the importance of getting their politicians to sign up
  • Fine tuning the website, including getting new design theme and editing to:
  • Make images more mobile friendly
  • Review all sections and look at what can be refined
  • Reference / case studies without adding too much to the page

Any ideas welcome — the best place for them is in the comment sections below…

ALSO READ: What legal changes are needed to enable Cycling For All infrastructure and culture in Ireland? 

I am editor of and have reported on and commented on cycling in Ireland for over a decade. My background is in journalism -- I have a BA in Journalism from DCU and HDip in Print Journalism from BCFE. I wrote about cycling for national newspapers, and then started for overflow stories. Later the website was re-branded to reflect a more national focus.


  1. Desmond Whyms July 8, 2020 at 6:57 am

    Minimum Standards for planners across all councils – suggest they complete a course in Netherlands or Denmark

  2. Public generally & councils have no real grasp of the lifestyle benefits that cycling friendly infrastructure brings. Still seen as a fringe activity. Only see US lifestyles on TV. Need campaign to show e.g. a world where kids & teens can travel independently to school/sports etc. Imagine how parents lives would improve etc.

  3. In terms of design, you’re expecting a lot of your users. The header section isn’t a good use of that real estate. The key intro message “A national campaign for cycling for all ages and abilities in Ireland” is the smallest text, while it’s hard to tell that the main CTA (Politicians sign up) is a button at all. The background photo is nice, but the coloured overlay makes it secondary and probably unnoticeable to most.

    The body content is extremely cluttered. Not many will read past the list of supporters because there’s just so much content. The page should be split into multiple pages, maybe including a blog section. Less is more.

    The objective of the page and the main target audience/call to actions should be thought out more, with the page built around that.

    Don’t mean to sound harsh – It’s a great idea and I fully support it. The good thing is there’s a lot of room for improvement, in terms of design, which will hopefully help with results.

  4. Thanks for all the feedback so-far!

  5. Diarmaid Finnerty July 8, 2020 at 10:40 pm

    I’d like to see increased implementation of continuous footpaths. In the netherlands thjey investage what urban realm changes to make after every accident. They don’t wait until somehwere is a blackspot. Also there’s a tendency here to complete a cycle lane that starts nowhere and ends nowhere, this is really poor

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