IrishCycle.com is reader-funded journalism, but our subscription numbers have stalled at around 250 subscribers. 20 more subscribers by the end of August is the current target. Can you help? If you can, please subscribe today for €5 or more. If you have already done so -- thank you!

Irish electric bicycle company raises €30,000 for expansion

Electric bicycle tourism specialist, sales and distributor, Electric Escapes, has raised €30,000 for expansion of its business.

This is reader-funded journalism, but it needs more support -- our target is 20 more subscribers by the end of August... can you help? Subscribe today.

The company based in Westport, Co Mayo, used the crowd-loan website Linked Finance and fully funded the loan in 4 hours and 27 minutes.

Paul Harmon, owner of Electric Escapes and LoveMyBike.ie, said: “It was an easy decision to return to the Linked Finance platform to raise the funds we needed to increase our stock levels… the process suited our business so well, we did it twice.”

Electric Escapes started business with cycling tours using electric bikes along the Wild Atlantic Way, but, according to Harmon, many of his customers were purchasing more bikes directly from him than they were from bike shops and that lead him to become the sole distributor of German-built Kalkhoff bicycles in Ireland and the established of LoveMyBike.ie as an offshoot from Electric Escapes.

Harmon said electric bicycles are expensive so a ‘try before you buy’ model, where customers could familiarise themselves with the bikes on an Electric Escapes tour before purchasing was very successful.

LoveMyBike has also recently won the Irish contract for Movelo, a bicycle leasing system for hotels and other businesses.

The electric bicycles leasing model allows new-to-market electric mountain bikes to be leased, making it easier for cycling tourism without a large capital outlay. LoveMyBike has already signed up Waterford Greenway Bike Hire and the Dingle Electric Bike Experience.

Hello Reader... IrishCycle.com is a reader-funded journalism publication. Effectively it's an online newspaper covering news and analyses of cycling and related issues, including cycle route designs, legal changes, and pollical and cultural issues.

There are examples, big and small, which show that the reader-funded or listener-funding model can work to support journalism -- from the Dublin Inquirer and The Guardian to many podcasts. To make it work for IrishCycle.com, it just needs enough people like you to believe!

Monthly subscriptions will give IrishCycle.com's journalism a dependable base of support. But please don't take free access for granted. Last year IrishCycle.com had an average of 15,800 readers per month and we know our readers include people who cycle and those who don't, politicians, officials and campaigners.

I know only a small percentage of readers will see the value of keeping this open enough to subscribe, that's the reality of the reader-funded model. But more support is needed to keep this show on the road.

The funding drive was started in November 2021 and, as of the start of June 2022, 250 readers have kindly become monthly subscribers -- thank you very much to all that have!

But currently, it's only around 1.6% of readers who subscribe. So, if you can, please join them and subscribe today via ko-fi.com/irishcycle/tiers

Cian Ginty
Editor, IrishCycle.com

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.