DUTCH CYCLING SERIES: Shift, a company of behavioral scientists based in Nijmegen, fixed a congested local cycle path using duct tape, as shown in the below video.
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It’s clearly a promotional video but it has a few messages:
- Cycling in the Netherlands is not perfect.
- Councils should not just build cycling infrastructure and leave it there — travel demand, pattern, and volumes change, and sometimes infrastructure isn’t used as expected from the start.
- Simple changes changes can make a big difference and the details of a design clearly do make real-world differences.