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Can work as reader-supported journalism?

Hello readers of, I’m looking at writing up a business plan for — there’s more than enough to cover with cycling in Ireland and related issues to make it a full time job, but can it work as reader-supported journalism? Maybe even part-time?

Due to unrelated work, family and life in general, going ahead as it is now will not be sustainable.

I’m looking at models and something between and StrongTowns keeps coming up, but I think the value in is mainly sticking to the journalism side of things — ie news, and comment and analysis. There’s ample general examples of reader or listener -supported media including and Second Captains, in Ireland.

But, unlike some examples, doesn’t see its future behind a subscriber-only model. Not to be too high-minded, but to steal a phrase from The Guardian, this website also wants to be a “strong, progressive force that is open for all”. I believe the journalism of can help inform debate around cycling in Ireland and also shine a light on on-going issues which are big and small, local and national.

While is seen as having an advocacy element, I mainly view this as “here’s how it could be better” articles or campaigning journalism (ie much like The Times of London’s Fit for Cycling or The Guardian’s keep it in the ground campaign, or that’s more common in UK-based local newspapers etc).

Your input on this is very welcomed — questions, comments, or advise… drop a reply below, or direct message on Twitter, or email You can also help by filling out the below twitter poll.


Cian Ginty

ALSO SEE: DRAFT – Business Model Canvas is reader-funded journalism. That means it's funded by readers like you.

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*** is a reader-funded journalism publication. Effectively it's an online newspaper covering news and analyses of cycling and related issues, including cycle route designs, legal changes, and pollical and cultural issues.

There are examples, big and small, which show that the reader-funded or listener-funding model can work to support journalism -- from the Dublin Inquirer and The Guardian to many podcasts. To make it work for, it just needs enough people like you to believe!

Monthly subscriptions will give's journalism a dependable base of support. But please don't take free access for granted. Last year had an average of 15,800 readers per month and we know our readers include people who cycle and those who don't, politicians, officials and campaigners.

I know only a small percentage of readers will see the value of keeping this open enough to subscribe, that's the reality of the reader-funded model. But more support is needed to keep this show on the road.

The funding drive was started in November 2021 and, as of the start of June 2022, 250 readers have kindly become monthly subscribers -- thank you very much to all that have!

But currently, it's only around 1.6% of readers who subscribe. So, if you can, please join them and subscribe today via

Cian Ginty


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