IrishCycle.com is reader-funded journalism. To keep it going and free-to-view, it takes people like you to act now and subscribe today for €5, €10, or €20 per month.

Over 80% of Dublin City Centre retail spend from non-car shoppers

— “Car-based shoppers account for only €1 in every €5 spent in town” says NTA

Over half of retail spend in Dublin City Centre comes from shoppers who arrived by public transport, a survey by Millward Brown for the National Transport Authority has found.

A further 24% of the retail spends comes from people walking and cycling — which is higher than the spend by people arriving by car.

Over a fifth (21%) comes from people who walk into town and 16% comes from people taking the Luas in. Just under 20% comes from shoppers who arrive by car.

Shoppers by bicycle in the survey accounted for just 3% of the spend overall — a previous survey showed a large difference between the two main shopping streets, however most details in this survey do not have a breakdown showing the differences in both streets.

The Dublin City Centre Shopper Survey published today included a total of 1,671 respondents who answered questions on why they came into town, how they travelled in, how many times they had visited in the previous four weeks, and how much money they were spending in town that day.

The on-street, face-to-face, survey was conducted by Millward Brown researchers, on Henry Street and Grafton Street in October 2104 amongst residents of the Republic of Ireland aged 16 and over.

“We wanted to understand the spend, motivation and travel habits of people visiting Dublin’s city centre, and to measure the impact each transport mode makes on shopping activities in the city centre – to inform our future planning strategies for the Capital City,” said Anne Graham, CEO of the National Transport Authority.

She added: “And the research clearly demonstrates that a thriving city centre relies on the public transport passenger, walkers and cyclists. While people coming in by car will always be important – they do spend the most money per head when they are in town (€137) – it is the public transport, walking and cycling communities that deliver the strongest cash injection to the city’s economy as a whole. After all, they account for over 80% of all visitors, and we will continue to put these people at the centre of our transport planning – for the long-term economic benefit of the city.”

The full results can be viewed here.

Full graphic of highlights here.


You're read this much of the article... So, if you value our journalism, please subscribe today for €5, €10, or €20 per month.


Dublin shopping IMG_4563

IrishCycle.com is reader-funded journalism. That means it's funded by readers like you.

Subscription drive update: IrishCycle.com reached its target of 270 subscribers by the end of August -- thank you to all who have helped! Our new target is to have 300 subscribers by the end of 2022 -- originally this was hoped to be exceeded by the first year of running the site full time (end of October).

If you can help push IrishCycle.com above 300 subscribers, please subscribe today for €5 or more. If you have already done so -- thank you!

Please remember, every month there's a natural drop-off in subscriptions due to people getting new cards, cards stolen, Revolut not topped up etc.

***

IrishCycle.com is a reader-funded journalism publication. Effectively it's an online newspaper covering news and analyses of cycling and related issues, including cycle route designs, legal changes, and pollical and cultural issues.

There are examples, big and small, which show that the reader-funded or listener-funding model can work to support journalism -- from the Dublin Inquirer and The Guardian to many podcasts. To make it work for IrishCycle.com, it just needs enough people like you to believe!

Monthly subscriptions will give IrishCycle.com's journalism a dependable base of support. But please don't take free access for granted. Last year IrishCycle.com had an average of 15,800 readers per month and we know our readers include people who cycle and those who don't, politicians, officials and campaigners.

I know only a small percentage of readers will see the value of keeping this open enough to subscribe, that's the reality of the reader-funded model. But more support is needed to keep this show on the road.

The funding drive was started in November 2021 and, as of the start of June 2022, 250 readers have kindly become monthly subscribers -- thank you very much to all that have!

But currently, it's only around 1.6% of readers who subscribe. So, if you can, please join them and subscribe today via ko-fi.com/irishcycle/tiers

Cian Ginty
Editor, IrishCycle.com

3 comments

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.